The Ideal Client

(Updated from a previous Precision Nails newsletter, this article generated both praise and criticism.)

We believe that receiving a salon service should be a safe and pleasant experience for the consumer. Conversely, we believe that the beauty professional providing the service also deserves a safe and pleasant experience. Our salon does not suit every consumer, nor does every consumer suit us. To be blunt, we will refuse service to those who do not.

After 17 years of providing nail services, we have more than enough experience to know who best suits us. Our ideal client exhibits these qualities:

• insists on trained and licensed professionals;
• respects our time;
• expects a clean, organized salon environment;
• appreciates quality more than convenience;
• enjoys our salon experience;
• schedules in advance;
• values our professional opinions;
• encourages our efforts to improve our skills;
• supports our commitment to the beauty industry;
• and refers family and friends.

Within an industry that treats consumers and professionals as disposable, Precision Nails thrives because we respect ourselves and value our clients, particularly our Preferred Clients (those with standing appointments).